ABOUT ME

I have many hats: Chief Innovation Officer, Executive and Founding Member of FOIL AI, with 12 years of working in Data and AI Consultancy; Performance Coach (ICF L1 2020) for big thinkers, career and sports professionals; and the founder of social enterprise, She Flies Extreme Sports as a salt water addict supported by F-One UK and Vivida Lifestyle.

​

My career in the fast paced world of technology has taught me a lot about feeling an 'imposter'. Not a coder or developer, with every new buzzword came a knock in confidence, yet at the same time I was succeeding, promoted and progressed. It took a transition to a leadership to see the value I brought to this space - I make complex things easy to understand.

​

Not dissimilar, my personal development in sports brought me joy but my determination always fluttered with fear. I had to become an Instructor before I realised my elegant strength as a woman, the journey of individuals and the misaligned broad-brush definition of expected normal.

​

Fast forward to today, I make it my mission to help individuals recognise their unique excellence without the dependency of a fancy job title. Leading in these different environments, I am exposed to powerful and inspirational individuals who rarely know their strengths - and that is a failure of society.

When they start to believe in those strengths, performance happens.

​

My experience and successes have given me a platform that I use to help others find that confidence earlier.

​

So thats me. The good bits, anyway.

​

As for you, if you're reading this and are about to leave without connecting, please change your mind.

​

With love, Josie.